Drip Sequence💧

In case you missed it:

I sent out a report detailing the comp survey, if you missed the first newsletter the URL for the LookerBI Dashboard can be found right here. I probably should update this but has anyone really had a raise in the last year?

Also I am always open to suggestions to evolve this newsletter, feel free to either DM me on IG or reply back to this email with feedback or with stuff you would want to see in here.

Headline Overviews

• DOJ Seeks Breakup of Google’s Ad Tech Empire
  The U.S. Department of Justice is pushing for Google to divest its AdX exchange and DFP ad server after a federal judge ruled the company illegally monopolized key digital advertising markets.

• MNTN's IPO Debut Signals Ad Tech Market Resurgence

  Adtech platform MNTN, known for its performance TV marketing services, surged 31.25% on its NYSE debut, achieving a valuation of $1.62 billion, indicating renewed investor confidence in the sector.

• Global Ad Agencies Accused of Fee Collusion in India
  India's Competition Commission alleges that major global ad agencies, including WPP, Publicis, and Dentsu, colluded on commission fees, potentially disrupting India's $18.5 billion advertising market.

• AI Enhances Creativity in Ad Agencies Despite Automation Fears
  Top creative directors report that AI tools are augmenting their creative processes, enabling efficient pitching and execution of ambitious ideas, rather than replacing human creativity.

• David Droga Steps Down as CEO of Accenture Song
  After four years at the helm, David Droga is stepping down as CEO of Accenture Song, transitioning to vice chair, as the company continues its expansion in the marketing sector.

• UK Delays Junk Food Ad Ban Targeting Children to 2026

  The UK government has postponed the implementation of a ban on junk food advertising targeting children until January 5, 2026, following industry lobbying and concerns over brand-only advertisements.

Job Listing

Let’s not sugarcoat it. If you work in advertising, you’ve either been laid off, know someone who has, you’re probably quietly refreshing LinkedIn after every all hands meeting.

GroupM just went through another wave of restructuring. WPP is rebranding everything and centralizing ops, which, let’s be honest, means more people got cut. This isn’t isolated. It’s happening everywhere—across holding companies, indie shops, even media agencies that were supposedly "safe."

The numbers back it up. We’ve seen five straight months of ad industry job losses. On average? About 1,400 roles lost per month. And we’re not just talking junior people—this is hitting across levels. (source)

Part of it is economic. Budgets are tighter. Clients are risk-averse. But the other part is structural. Big mergers like Omnicom gobbling up IPG are pointing where things are headed: XXXConsolidacion.

Consolidation means duplicated roles, tighter headcounts, and fewer silos. Great for shareholder decks. Not so great if you need a steady paycheck and health insurance to survive in the United States of America.

But here’s the thing: companies are still hiring. And the jobs that do exist? They’re almost entirely focused on performance, platforms, or measurement based on all the roles I aggregated for this listing (shout out to everyone who responded to my email and filled out the template).

Case in point, fatass companies like Google has multiple open roles listed right now, and they all sit squarely at the intersection of analytics and ad tech. You’ve got openings like “Video Measurement Lead,” “Senior Analytical Lead,” and “Customer Success Manager, Google Marketing Platform.”

Salaries are healthy too. Most roles are clocking in between $103K and $174K, plus bonus, equity, and the usual Big Tech perks. But the landscape has changed since the post-COVID hiring boom, these companies are being pickier than ever and the applicant pool is obviously a lot more crowded than 2021-2022.

What’s missing? Creative roles. Strategy roles. The kind of jobs agencies used to build careers around. As holding companies consolidate and merge, Omnicom and IPG being the latest merger, those types of roles are becoming harder to find and even harder to justify on a balance sheet.

So if you’re job hunting right now, be honest about what’s in demand. If you’ve got platform skills or can speak performance fluently, you’ve got options. If not, it might be time to upskill or pivot. Either way, we’ve pulled together a live sheet of current openings across the industry. check it often, and pass it to someone who might need it.

Job listing is here.

Featured Meme

P.S. Stop stealing my format and shit @agencyprobs, I know you’re still subbed onto this.