Drip Sequence💧

In case you missed it:

I sent out a report detailing the comp survey, if you missed the first newsletter the URL for the LookerBI Dashboard can be found right here.

This week will be a fairly light digest edition; still working on content with more substance for the next one so crack open a light crispy boy for this one.

Also I am always open to suggestions to evolve this newsletter, feel free to either DM me on IG or reply back to this email with feedback or with stuff you would want to see in here.

Headline Overviews

• It’s becoming impossible for game publishers to avoid the question of advertising inside premium titles Game publishers, particularly Electronic Arts (EA), are increasingly exploring in-game advertising to counter declining traditional revenue models. EA CEO Andrew Wilson discussed this potential during an earnings call, noting the need for careful implementation. Currently, EA's ads are mainly in sports and mobile games, but there's speculation about expanding into premium titles. This move aims to diversify revenue and attract acquisitions, though balancing ad integration without disrupting gameplay is crucial to avoid alienating gamers. Historically EA has done a great job angering their fanbase, but this opens up more inventory for digital advertising though.

• TikTok turns to generative AI to boost its ads business The Clock App is integrating generative AI into its ads business with the "TikTok Symphony" suite, which helps brands create and enhance ad content. The suite includes the "Symphony Creative Studio" for generating videos, and the "Symphony Assistant" for scriptwriting and campaign optimization. Additionally, "Symphony Ads Manager Integration" optimizes existing videos, and "TikTok One" provides a hub for marketers to access creators and tools. These innovations aim to drive sales, despite potential challenges from U.S. regulatory threats.

• Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash So this was a topic that was in my DMs a few weeks ago and it looks like Meta's automated ad tool, Advantage Plus, has been overspending ad budgets and delivering poor results, with some marketers reporting CPMs ten times higher than normal. These issues, coupled with Meta's lack of transparency and reduced customer support, have led some businesses to abandon the platform. Despite Meta's claims of fixing technical issues, many advertisers continue to experience problems. The inefficiencies in automation are driving up costs across the online advertising industry, affecting overall ad performance.

• Google’s first-party data unification Ads Data Manager available to all This tool unifies various data sources into a single analytics hub, simplifying a previously complex process, especially for smaller businesses. Key features include combining online and offline data, analyzing audience insights, creating audience lists, and measuring campaign performance. As AI becomes crucial for personalized and effective ads, Google's tool ensures advertisers can optimize targeting and performance.

• FCC introduces effectively toothless proposal that would regulate AI everywhere except streaming The FCC proposed requiring political advertisers to disclose the use of AI-generated content in broadcast ads to address concerns about misleading voters, though its jurisdiction excludes digital and streaming platforms. The proposal seeks transparency by asking broadcasters to verify AI usage in ads, aiming to combat issues like voice-cloning and fake imagery influencing elections, while lawmakers consider broader regulations for online content.

Reported Layoffs

• FCB Chi after losing Pfizer account Reported on 5/22

• Jellyfish to have pending layoffs Reported on 5/22

• Tintuiti reported to have layoffs the week of 5/13

• TikTok is planning to lay off up to 1,000 people Reported on 5/22

Featured Meme

My Top 5 Jack Harlow Songs

1) 21/C Delta

2) Dark Knight

3) WHATS POPPIN

4) Sylvia

5) Rain